With a New Year, some new trends in digital marketing will dominate 2018. These new shifts in the marketplace are going to control your business as well. Hence, it is extremely essential that your company pays attention to these new trends. The digital marketing of this year is going to offer advancements in technology as companies need to be more visible and consumers want a more integrated experience.
1. Better and true understanding of Customer Journey
How data translates to the customer journey is going to be vital to the success of digital marketing. By making use of data-driven marketing tool, you can understand where customers are on purchasing funnel, what appeals to them and create a marketing strategy accordingly.
2. More targeted ads
With customers having a minimal attention span and so many ads, marketers have to focus on more specific and conversion goals. Also, most probably the mobile ad platforms will see a rise in 2018.
Videos are one of the most influential and popular forms of digital content today and with the decrease in our attention span, we are going to rely more heavily on it. Moreover, professional live videos with advanced features will offer a great way to connect with your audience.
4. Voice activation and conversational user interfaces
Voice enable speakers such as Google Home and Amazon Echo are going to grow rapidly. Similarly, Microsoft’s Cortana, Amazon’s Alexa and Google’s Assistant among other conversational user interfaces will be used to interact with consumers in 2018.
5. Artificial Intelligence and Machine Learning
Artificial Intelligence (AI) is going to grow more than 50% in the coming two years. It will be the key to personalization and help in streaming the marketing processes. Furthermore, AI will enable the marketer to adjust the customer journey marketing that will be specifically important in content and social marketing.
All of these trends will be influenced by the platform evolutions and new technologies. Hence, make sure you follow these trends closely so that the right steps can be taken at the right time.
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