Raprika is a coming-of-age initiative that is streaming the domain with sublime new ideas about the ways to plan the perfect party. The core concept is about how to zero down on the best party location without breaking even a sweat. The online portal is a party booking engine that archives information about every small & big venue in the Delhi NCR region & other bustling cities. Raprika acts as a suitable communication hub between the venue owners and the party hosts. Making the right connections, building trusted bonds, suggesting the best locations for any party, and summing the best bargain deals is Raprika’s USP.
- Industry: Entertainment
- Project Timeline: 02 Years
- Platform: Web Portal
After a thorough analysis of the website and its social media pages, we drew the inference that the marketing aspect of Raprika requires a major revamping to generate better leads for the company and increase the traffic inflow.
To rise up to the challenge we figured out that devising a proper social media optimization strategy is the immediate requirement for Raprika’s growth. Enhancing user engagement on various social media platforms is the best way to upsurge traffic influx and better the conversion rates. We designed multiversal promotional campaigns for Raprika’s Facebook page, Instagram handles and Twitter account. Uploading intriguing posts and attending interactive sessions with the visitors on these pages boosted the flurry of redirects to Raprikas’ main website. The results are quite appreciable as the like on Raprika’s Facebook page has crossed over 6000. The number of followers on Twitter & Instagram has also amplified. All this prosperity has been very profitable for Raprika as more & more bookings for parties & events are being made on the registration book.