The success of a website largely depends on the content and a proper SEO strategy. If the content is the king, internal linking is the biggest support of the content. If you have generated a good content, you will obviously want to drive as much traffic as possible to your website. One cannot really overlook the importance of link building a website.
What is internal linking?
To put it in simple words, internal linking refers to the links that connect one page of a domain to another within a website.It provides a good user experience, usability and increases the potential ranking. Let us now look at the reasons why it is important to use internal linking for your website’s SEO.
1. It helps to accelerate page views
If the content of your website has proper internal linking and if the users can easily find the relevant content through internal linking, then it is likely that they will further read your content. New visitors will also increase with relevant links and this will boost your page views. With this method, you can easily increase your site conversion rate.
2. It helps to boost PageRank
PageRank is very crucial for a website. A page with a good PageRank and interlinking can help the connected page gain a good ranking.
3. It helps in easy navigation
Users can easily navigate through your website with proper internal linking. By using anchor texts in your content, you can make it easy for the users to find the relevant content on the website. Remember to use anchor texts to point only related and relevant content, so that the audience can develop an interest in reading further.
4. It helps in spreading the link juice properly
With internal linking, spreading the link juice is easy. If you are building backlinks to a particular page on your website and it has links to other pages on the site, then spreading the link juice becomes easy. It is an important component of SEO and it can help the link juice to go directly to your money pages also.
5. It helps in indexing
Googlebot discovers new and updates pages that need to be indexed with the help of a process called Crawling. Having a good internal linking will help Googlebot find the deeper pages that are less visited. This can help to boost your other pages, giving your website a better overall ranking.
6. It can increase time on site and reduce bounce rate
Lowering the bounce rate is one of the biggest challenges that you need to overcome. Internal linking can help the visitors stay on your website longer, thus increasing the time on site. For enabling this, you have to internally link the pages in such a way that the visitor finds the relevant contents one after the other through links and offers them a real value. It can improve your site’s overall SEO performance. Get in touch with the professionals for internal linking. To know more about how you can benefit from SEO, Contact Us today!